What we make, and how it should look.
Content references →The formats we make — carousels, mini mic, event highlights and photo reels — with the work under each and the type settings. Brand guide →For editors and creators. What to make, how it should look, and the shoot schedule. Crew guide →Internal. Outliers, typography, editing style, captions and overlays. Editor session →Feedback deck for the NY round — the four edits, notes, fonts, music and outliers. Editor team proposal →The case for a standing editing team: what past events taught us, how hiring would work, and what it costs.