1 The ask

Two editors now,
our social media team later.

Two adaptive editors working alongside me and Crystal. We train them on our standards and grow them into the social media marketing team.

How many
2

Hired as editors, grown into the team

By when
4–6 wks

Approximate. Post, trial, decide, then train

What it changes
EfficiencyCapacityScale potential
Nancy
2 The investment
Budget

Two rates, and what is still open

Not experience levels. Both can already cut without hand-holding; both have to be adaptive.

Adaptive

Cuts on their own, and keeps up when the brief moves mid-event

Adaptive creative

All of that, and improves the content — brings references, calls the hook

Rates to confirm. Waiting on what Corrine and Shabir currently pay their editors, plus a benchmark I can stand behind, before I put a number in front of you.

Additional costs — to confirm with the team
Monthly
Total estimated monthly
3 The risk
Who runs social media

The masthead
as it stands today

The work as it is divided today.

01CrystalHead of marketing
Runs marketing as a whole. Hands-on in strategy & research, creative direction, event management, event design and layouts, collaboration with the content creator teams, and analysis.
02DionéSocial media and content
Content production & editing · Social media management, posting and scheduling · Asset management and coordination · Community management · Strategy & research · Collaboration with the content creator teams · Analysis & data compilation
Extra support
RemoEditor
Content production & editing
DaphneCommunity
Community management
Current capacity is at survival mode.
Scalability is not guaranteed. Two areas have no second person, and only production grows with volume — the one we can hand over.
3 The risk
The problem

It is an efficiency problem.
The way we run this does not scale.

Every editor starts from zero, so all of it gets re-explained. It gets us through an event — but it does not scale.

Rotating editors
event 1event 2 event 3event 4

Back to zero every time. Quality swings, and the learning leaves with the editor.

A standing team
event 1event 2 event 3event 4

Each event starts where the last finished. Corrections are made once, not every time.

4 Preventing the risk
What I build, and who we look for

Not all editors can adapt.
That is what we are hiring for.

Our content passes through several people, and how it runs is still moving. That has to be taught.

A team in between
USTHAT TEAMEDITORS

Briefed twice. Double work, context lost at every hop.

Straight from us
USEDITORS

Briefed once, by the people living the changes.

Full training, not a handover

  • Reading outliers, and sourcing them
  • AI and the tools we use
  • Nancy captions and on-screen text
  • The editing brief, and how our content moves

Why it has to be adaptive

  • We keep adapting our processes and briefs. We need people who work well inside that
  • Borrowed clippers arrive with someone else’s habits.
  • Adaptive, not passive.
4 Preventing the risk
Approach

Proven before we commit

How it goes now

  • Availability decides it, because the event is close
  • A portfolio shows their best work, not how they work
  • We find out what they can do once it matters

What I would do instead

  • A paid one-day trial before any commitment
  • Real clips, minimal direction — the conditions they would work in
  • Hire on what they produce, not on what they say they can do

A trial day is cheap. Finding out mid-event is not.

4 Preventing the risk
Terms

What is fixed,
and what we can shape

Nonnegotiable
  • Confidentiality on unreleased footage, event content and brand assets
  • Clear scope per engagement — cutting, captions, overlays and our standards in; filming and licensed music out
  • Ownership — final files and source footage are the company’s once paid
  • Firm deadlines during live event hours
Open to discussion
  • Pay structure — hourly, day rate or per deliverable
  • Revision rounds before extra charges
  • Turnaround on evergreen content
  • Conversion criteria and timeline
  • Payment schedule
5 Decision
Decision

What I need
from you today

01

Approve the paid trial days.

Up to four candidates, one paid day each. That is the entire spend being approved today — the figure lands with the rates.

02

Confirm the headcount I am sourcing towards.

Two, or a different number — I need it before I start sourcing.

03

Send the confidentiality draft to whoever handles contracts.

Nobody starts paid work before it is signed, so this is the one item that can block the timeline.

Decided later, together, on output: who we hire, the final rates, and how the lead-in days are priced. I bring you the trial results and a written assessment first. A yes on the trial days by

Social media team proposal 1 / 8